Know if you appear
Visibility shows the share of collected answers that name your brand. The sample size stays beside the percentage.
Are you part of the answer?
People ask AI for ideas, alternatives and advice. See how often your brand comes up, and where it disappears along the way.
Core visibility metrics are included in every paid plan.
NorthlineBrand visibility51%259 of 504 answers
Share of Voice16%vs. 14% competitor average
Average mention position#1.7across tracked answers
Sentiment+0.39Positive
See the whole picture, before choosing your next move.
A mention tells you that you appeared. Your share of voice, mention position and sentiment help explain what that appearance means. Read them together, with the answers behind every number.
Follow the buying journey
Separate broad discovery questions from comparisons and buying decisions. Find the stage where your brand drops out.
Look beyond the headline
Open the answers behind the metrics. Understand the context before deciding what deserves attention.
Where does your
brand drop out?
Each stage answers a different question. Look at your presence in discovery, comparisons and decisions to understand where a closer look could help.
The buying journeyNorthline · 504 tracked answers
↘ 25 pts ↘ 8 pts
Illustrative data from the fictional Northline workspace.
If you appear in discovery but disappear in comparisons, start by reading the comparison answers. They show what buyers are being told about the alternatives.
A few good questions.
What counts as visibility?
Your brand being named in the text of an answer. Visibility is the percentage of collected answers that contain a mention. A citation to your website is counted separately.
Is there a good visibility score?
There is no universal score to aim for. Compare your brand over time and against competitors on the same set of questions, markets and assistants.
Does a mention mean a recommendation?
Not always. A brand can be mentioned as an alternative, a comparison or a caution. Read the answer and its tone alongside the number.